How To Be Successful With Email Marketing

[ 3 ] March 4, 2013 |
Should in case you do not know;I want to tell you today that email marketing is still the best way to get website traffic and make money online aside many other ways.Email marketing in itself means many things to many Internet marketers. After all, it can take on quite a wide variety of ways. 
Today I’ll cover the diiferent types of email marketing available to online businesses and reveal what works and what doesn’t. Here’s what we’ll discuss…
1. Email newsletter or otherwise called solo mailings using text and html
2. Unsolicited bulk email marketing otherwise known to as SPAM
3. Opt-in “series” email marketing[Best] using the power of autoresponder
1. Email newsletter network advertising 

The next email marketing strategy which I’ve been using quite a bit lately is “email newsletter network
advertising.” In a nutshell, you pay email newsletter management sites to run top sponsorship ads across their network of newsletters. The traffic can be targeted to just about any niche and it’s faster that finding each of
the ezines yourself. Although this requires a larger initial investment than running ads in individual ezines,
in the long run it is usually cheaper and it requires much less effort. The best advertising resource I’ve ever found on the web is an email newsletter network.

2. Unsolicited bulk email marketing
Let’s jump right into that dangerous endeavor referred to as UCE (Unsolicited Commercial Email) or spam. Most of you know my take on this. Sure, you can get some website traffic using bulk email. (Though a response rate close to the 10% rate some companies promise is not likely – .01% is more likely.) You can tackle the rigors of unsolicited bulk email marketing yourself (you’ll need lots of ISP connections because they’ll be canceled quickly!) or hire a company to do the dirty work for you.

But the fact is, since unsolicited bulk email angers a huge percentage of recipients, your risks can be rather high. Your domain will end up being blocked by many ISPs and you could even face some legal confrontations. In my humble opinion, unsolicited bulk email is not worth the trouble

Read on and you’ll find that bulk email marketing isn’t really necessary either.
3. Opt-in “series” email marketing 
Finally, I’d like to cover one last email marketing strategy which very few Internet businesses use, and use
properly. It’s called “opt-in series email marketing.”This is a secret weapon many of the big name marketers
prefer not to talk about much. It works like this… You offer an attractive and irresistible freebie at your site,
(in most cases this works best via a pop up or pop-under) and when your visitors claim their freebie, they are required to enter then name and email address. They then are subscribed to your series of personalized, scheduled email messages that you have pre-written. The best type of series is one that offers free valuable help and information about the subject they were looking for help on in the first place.

A well-written email series will form relationships with your best prospects, something that holds more value than most online businesses realize. The best part of this strategy is that once you do the setup work, everything is completely automated and personalized.

There are a number of sites that offer follow-up email autoresponder services. 

I use my trafficwave service for my own follow ups and it has worked wonders for my business. When used properly, and with a bit of originality and flare, this email marketing strategy can be one of your top sales producers.

In closing… There you have it;three common email marketing strategies and the results they yield.

See YOU next time and do not forget to SUBSCRIBE to updates by submitting and confirming your best email address into the form below so that you’ll be receiving updates as we post them directly into YOUR email.
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Category: Be your Own Boss, How to Make money online

Comments (3)

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  1. This article is very good & informative.I have gain so much information from this blog.I like your blog.Thanks for sharing this post.

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  3. I do agree with all the ideas you have presented in your post regarding how-to-be-successful-with-email marketing. They are very convincing and will certainly work. Still, the posts are very informative. Could you please extend them a bit from next time Thanks for the post.
    Thanks from:
    email marketing company India

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